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Nov 27, 2024
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MKTG 3P96 - Marketing Research
Market research as a managerial tool including scientific method, research and questionnaire design, experimentation, sample selection, data collection and research procedure.
Course Format: Lectures, case discussion, 3 hours per week.
Restrictions: Open to BBA students approved to the Marketing concentration, General Management concentration and BBE majors until date specified in Registration guide. After that date open to BAcc, BBA, BBE, BCB, BCMN, STAC, TMGT and combined Business majors.
Prerequisite(s): MKTG 2P52 or MKTG 3P24
Course Notes: A fieldwork assignment will be required. This course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.
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