Nov 27, 2024  
2024-2025 Undergraduate Calendar (Draft) 
    
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2024-2025 Undergraduate Calendar (Draft)
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MKTG 2P52 - General Marketing Management

Exploring the marketing management process.

Course Format: Lectures, 3 hours per week.
Restrictions: Open to BCMN, BBE, STAC and TMGT majors, and Management minors until date specified in Registration guide. Not open to BAcc, BBA, SPMA and combined Business majors.
Prerequisite(s): MKTG 2P51  or MKTG 2P91  
Course Notes: This course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term. 
Exclusions: Completion of this course will replace previous assigned grade and credit obtained in MKTG 3P24 , MKTG (OEVI) 4P92, RECL 3P40 and SPMA 2P65  (3P65).


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