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Oct 11, 2024
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MKTG 3P24 - Marketing Management
Marketing concepts in decision-making and the role of the marketing manager.
Course Format: Lectures, case discussion, 3 hours per week.
Restrictions: Open to BAcc, BBA, BCB and combined Business majors. In Winter Term open to BBA Co-op and EBS Double Degree majors until date specified in Registration guide.
Prerequisite(s): MGMT 1P93 , MGMT 1P96 and MKTG 2P91
Course Notes: This course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.
Exclusions: Completion of this course will replace previous assigned grade and credit obtained in MKTG 2P52 .
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