AHSC 5P18 - Marketing Communications in Sport

Exploration of the integrated role of communications in the marketing management function for health, sport and recreation service organizations. Special attention will be directed to the nature and methods of communication and marketing strategies, teamwork and collaboration with regard to the marketing team and client groups, and corporate and social responsibility theories.

Restrictions: Open to MA/MSc/PhD Applied Health Sciences, MA Health and Physical Education, MSc Kinesiology, Master of Professional Kinesiology (MPK), and MA Sport Management students.