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Nov 27, 2024
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TOUR 3P94 - Revenue Management for Tourism
Pricing theories and strategies used by tourism suppliers to balance demand and supply and manage revenues. Concepts include differential pricing, market segmentation, forecasting, and distribution channel management.
Course Format: Lectures, 3 hours per week.
Prerequisite(s): One TOUR (TMGT/TREN) credits or permission of the instructor.
Course Notes: This course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.
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