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Nov 27, 2024
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TOUR 2P34 - Strategic Management for Tourism
Strategic management theories, tools and methods as applied to organizations in the tourism sector. Topics include strategy formulation and implementation, mission and vision statements, micro environmental and macro environmental analysis, core competences and value chain, SWOT analysis, competitive strategy, differentiation and low cost strategies, mergers, acquisitions and strategic alliances in tourism and hospitality sectors.
Course Format: Lectures, 3 hours per week.
Prerequisite(s): Minimum of 3.0 overall credits.
Course Notes: This course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.
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