Business Communication (Honours) (BA) (Concentrations Available)

Year 1

• COMM 1P91 - Introduction to Communication and Media Studies: Key Themes
• COMM 1P92 - Introduction to Communication and Media Studies: Key Concepts
• COMM 1P96 - Professional Communication
• COMM 1P97 - Introduction to Communication in Business
• FILM 1F94 - Introduction to Film Studies
• one Sciences context credit  
• one Social Sciences context credit  

Year 2

• COMM 2P15 - Research Methods in Communication and Culture
• COMM 2P20 - Theories of Popular Culture
• COMM 2P50 - Communication Theory
• COMM 2P65 - Organizational Culture
• COMM 2P98 - Media Industries
• MKTG 2P51 - Marketing Basics
• MKTG 2P52 - General Marketing Management
• one elective credit

Year 3

• COMM 3P15 - Media Analysis
• COMM 3P18 - Audience Studies
• COMM 3P19 - Communication and Media Policy
• COMM 3P62 - Public Relations and Integrated Marketing Communication
• one COMM credit numbered 2(alpha)90 or above
• OBHR 2P51 - Basics of Organizational Behaviour and Design
• OBHR 2P52 - Basics of Human Resources Management and Industrial Relations
• one elective credit

Year 4

• One COMM credit numbered 3(alpha)90 or above
• one COMM credit numbered 4(alpha)02 or above
• two credits from ENTR, MKTG, OBHR numbered 3(alpha)90 or above
• one elective credit

Pass Program

Satisfactory completion of the first three years of the Honours program entitles a student to apply for a Pass degree.

Concentration in Digital Culture

Students may earn a Concentration in Digital Culture by successfully completing the following courses together with the requirements for a BA (Honours) in Business Communication, Media and Communication Studies or Popular Culture:

• COMM 1P91 - Introduction to Communication and Media Studies: Key Themes
• COMM 1P92 - Introduction to Communication and Media Studies: Key Concepts
• COMM 2P15 - Research Methods in Communication and Culture
• COMM 2P20 - Theories of Popular Culture
• COMM 2P26 - The Information Society
• COMM 2P98 - Media Industries
• COMM 3P19 - Communication and Media Policy

•  

• COMM 2P90 - Networks, Digital Identities and Interactions

• OR

• COMM 2P91 - Social Media