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Nov 18, 2024
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MPHA 5P10 - Social Marketing and Health Communication
Strategic marketing principles and communication techniques used to influence behavior change to solve social problems within a public health context. Students will be introduced to social marketing theory and practice by: exploring theories of behaviour change; applying techniques such as segmentation, branding and marketing mix; and assessing the planning tools required to develop and implement a social marketing strategy including digital and social marketing.
Restrictions: Only open to MPH and MAG majors.
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