Nov 18, 2024  
2024-2025 Graduate Calendar (Draft) 
    
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2024-2025 Graduate Calendar (Draft)
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MBAB 5P86 - Strategic Augmented Reality Marketing

Explores this emerging marketing subdomain by reviewing theories, strategies and tactics related to augmented reality. At the end of this course, students will be able to identify strategic opportunities of AR marketing and they will be able to plan and guide the strategic implementation of AR in marketing practice.

Prerequisite(s): MBAB 5P05  or permission of the Graduate Programs Office.


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