| |
Nov 18, 2024
|
|
|
|
|
MBAB 5P84 - Internet and Social Media Marketing
Understanding of the digital marketplace necessary to adapt to its ongoing changes, while developing skills to perform vital daily online functions. Topics discussed and applied include digital branding and promotion, content design and channel optimization, persona-driven and data-driven internet marketing, organic versus paid search campaign, and value-creation through internet communication and touchpoints.
Prerequisite(s): MBAB 5P05 or permission of the Graduate Programs Office.
Add to Portfolio (opens a new window)
|
|