Nov 18, 2024  
2024-2025 Graduate Calendar (Draft) 
    
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2024-2025 Graduate Calendar (Draft)
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MBAB 5P66 - Services Marketing

Nature and characteristics of services and the ways services need to be marketed due to their intangible core. Explore service quality and the foundation of services marketing. The course will emphasize success factors in services marketing.

Restrictions: Open to MBA, MAcc and MBA ISP students.
Prerequisite(s): MBAB 5P05  or permission of the Graduate Programs Office.


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