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Nov 18, 2024
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MBAB 5P62 - Marketing Research
The role of marketing research as a marketing decision making tool. Topics include questionnaire design, experimentation, sampling, data collection and analysis and statistical methods for marketing research.
Restrictions: Open to MBA, MAcc and MBA ISP students.
Prerequisite(s): MBAB 5P20 and MBAB 5P05 or permission of the Graduate Programs Office.
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