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Nov 18, 2024
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MBAB 5P61 - Marketing Strategy
The development and the execution of marketing strategies. Topics include market orientation, customer retention strategies, industry, customer and competitive analysis, sources of competitive advantage and advanced marketing mix strategies. Computer simulation.
Restrictions: Open to MBA, MAcc and MBA ISP students.
Prerequisite(s): MBAB 5P05 or permission of the Graduate Programs Office.
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