Nov 18, 2024  
2024-2025 Graduate Calendar (Draft) 
    
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2024-2025 Graduate Calendar (Draft)
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MBAB 5P60 - Marketing of High-Technology Products and Innovations

Marketing of high-technology products and innovations in turbulent environments, rapid decision making with incomplete information. This course will explore concepts and practices related to marketing in this unique, fast-paced environment.

Restrictions: Open to MBA, MAcc and MBA ISP students.
Prerequisite(s): MBAB 5P05  or permission of the Graduate Programs Office.


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