MPHA 5P10 - Social Marketing and Health Communication

Strategic marketing principles and communication techniques used to influence behavior change to solve social problems within a public health context. Students will be introduced to social marketing theory and practice by: exploring theories of behaviour change; applying techniques such as segmentation, branding and marketing mix; and assessing the planning tools required to develop and implement a social marketing strategy including digital and social marketing.

Restrictions: Only open to MPH and MAG majors.