MBAB 5P65 - Business-to-Business Marketing

Develops the managerial skills and insights required to apply marketing principles to effectively and efficiently market business products and services to other companies, government bodies and institutions. Examine the unique aspects of business-to-business marketing such as shifting channel power relationships, the nature of e-commerce, organizational buying behaviour.

Restrictions: Open to MBA, MAcc and MBA ISP students.
Prerequisite(s): MBAB 5P05 or permission of the Graduate Programs Office.