TOUR 3P94 - Prices, Packages and Travel Deals

Revenue Management for Tourism: Prices, Packages and Travel Deals. Pricing strategies used by tourism providers to respond to customers perceptions and value and market demand. Concepts include travel packages, differential pricing, market segmentation, forecasting, and distribution channel management.

Course Format: Lectures, 3 hours per week.
Prerequisite(s): One TOUR (TMGT/TREN) credit or permission of the instructor.

Course Notes: This course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.