OEVI 4P92 - Wine Marketing

Understanding the wine consumer, segmentation, positioning, marketing mix, marketing research, marketing strategy, domestic and international wine marketing issues.

Course Format: Lectures, case discussion, 3 hours per week.
Restrictions: Open to GRWI, OEVI majors and GRWI, OEVI certificate students or permission of the instructor.
Course Notes: This course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.
Exclusions: Completion of this course will replace previous assigned grade and credit obtained in MKTG 2P52 and SPMA 2P65 (3P65).